Publix 2022 Strawberries Campaign

Publix aimed to create a seasonal produce campaign that made a strong connection to their local Florida customer base. My team highlighted that connection with messaging that emphasized the sourcing from local farms intentionally and specifically for their customers.

Visually, we leaned into the freshness of the strawberries with color-rich, bright photography and arranged them playfully in order to visually communicating the joy of eating them and display the detail of the grade A quality.

Agency: 22Squared | Art Direction: Taylor Pratt, Tyhi Conley, Jason Roberts (Creative Director)