AdventHealth ‘Go Pro’

AdventHealth aimed to raise awareness for the new Rothman/Orlando Magic partnership and to showcase their sports medicine expertise with two TV spots. Our creative team saw an opportunity to demonstrate how pro athletes put in the work to feel whole beyond the gym and we aimed to communicate that as members of AdventHealth, you too have access to pro level care and the ability to feel whole like the pros. 

As a Jr.Art Director/Copywriter team, we sold the campaign “Go Pro” and the script, titled “Feel Like A Pro.” We featured fans working out and putting in the work to feel like athletes, blending the movements in a way that mirrored the motions of AdventHealth’s key sports partners NASCAR and the Orlando Magic to illustrate every sports fan’s dreams of going pro and AdventHealth’s goal to ensure that you’re feeling good.

Agency: 22Squared | Art Direction: Taylor Pratt, Tyhi Conley (Concept/script), Ashyln Bell & Jen Kanne (Production)