Varo Bank ‘That 🏦 Bank’
Varo Bank is a digital-yet-100%-FDIC-insured bank that aimed to differentiate themselves from all other banks in the category, setting themselves apart from the exorbitant fees and shady practices that the world associates with traditional banking institutions.
Our team created the concept ‘That Varo Bank’ to show that Varo is That Bank that helps customers make That ___ Bank. Colloquially, “That Bank” represents the customer, their $$$, and how Varo helps them achieve their financial goals. It also positions Varo to show its products, features, and moments they can provide that differentiate them from other banks.
Agency: 22Squared | Art Direction: Taylor Pratt, Tyhi Conley Jeremiah Adeola, Sheska Ocasio | Group CD: Rocío Alvarado
OUT OF HOME
IN KEY MARKETS
ORGANIC SOCIAL
INSTAGRAM, TWITTER
‘MONEY MINDSETS’ MONEY TIPS
COLLAB POSTS WITH @INSPIREDBUDGET
CAMPAIGN ANNOUNCEMENT
YOUTUBE, IG REELS, TIKTOK, TWITTER
With hidden fees and predatory practices, big banks give people a lot to complain about. So, to announce the launch of Varo’s new That Bank campaign, we asked investor and NBA player, Russell Westbrook, to react to some of these complaints and call out other banks out on their [CENSORED].
