Kids Workshops On Roblox

In 2023 we team partnered with BBDO to develop and launch The Home Depot’s first ever digital workshops experience in Roblox’s RedCliff City. In this experience kids are able to walk their Roblox avatar into the digital store and participate in a kids workshop within the store. Players embark on a scavenger hunt, collecting materials from the virtual aisles. Once all materials are collected, players assemble their project in the dedicated Kids Workshops space that they can then use within the broader RedCliff City experience. My team was responsible for the art direction and overall brand integrity of the experience, as well as the creative details within the digital store and workshop. In addition we oversee the creative development of the ad units that run monthly, promoting the Roblox experience.

Art Direction: Catie Ivey, Taylor Pratt | Agency of Record: BBDO